What is Keeton & Co's commission split?

Keeton & Co's Individual Agent Commission Plan is 70/30 for 0-20 deals and 80/20 for 21+ deals. Agents above $7M in prior-year volume are 85/15, above $9M are 90/10, and above $12M are 92/8.

What is the cap at Keeton & Co?

Every level of the Individual Agent Commission Plan has a $20,000 annual cap. After the cap, agents keep 100% with a $200 transaction fee per deal.

What fees does Keeton & Co charge agents?

There is no E&O fee and no office fee. Transaction coordination is $250 per deal. After the $20,000 cap, each transaction has a $200 fee.

How much does a 20-deal agent with $200K GCI pay at Keeton & Co?

A 20-deal agent with $200,000 GCI pays $26,200 total: the $20,000 cap, 6 post-cap fees at $200, and $250 per deal for transaction coordination. That agent nets $173,800 and earns a $3,000 President's Club trip. A typical national cloud brokerage costs the same agent about $29,169, netting $170,831.

Does Keeton & Co have a leads plan?

Yes. A separate leads plan is available as an upgrade to the Individual Agent Commission Plan.

Can I switch compensation plans?

Yes. Agents can change compensation plans every quarter.

How long does it take to transfer my license?

In Virginia a license transfer is typically processed within a few business days once the paperwork is submitted to DPOR and your former broker releases you. We handle the filing. Practically, agents are live with us within a week, starting with our monthly orientation at the Short Pump or Lynchburg office, and we coordinate the timing so pending transactions are not disrupted.

Do you provide leads?

Yes, as an option, and it goes further than leads. Our Lead Service program has our marketing generate the inquiries and our in-house Inside Sales Team qualify them and set the appointment on your calendar; between them our inside sales team books 300+ appointments a month for our agents. It is a plan option rather than a requirement, so agents who build entirely from their own sphere can choose a plan without it. Which fits you is part of the confidential conversation.

Do I need to be licensed before I talk to you?

No. If you are not licensed yet, start with the Virginia licensing path — 60 hours of pre-license education, the state and national exam, and a background check. Our school, ImpactRE, runs that course. Keeton & Co also offers sponsored licensing seats for people who plan to hang their license here; see the get-licensed page. Talk to us during the course, not after, so your first day is not also your first conversation with a broker.

For Virginia real estate agents

Personal enough to know your dreams. Large enough to support them.

Recognized by RealTrends, Keeton & Co is Virginia's premier independent brokerage, built to help real estate agents have a life-changing career. Multiple commission plans. Dozens of optional services. Custom-built technology. Appointments set for you. Agent-centric.

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Four Keeton & Co agents laughing and holding their awards in front of the K backdrop at the annual awards night

INC 5000 (2023)
RealTrends Verified Best Brokerages 2025
718 sides in 2025
1,600+ five-star Google reviews
300+ appointments a month

Individual Agent Commission Plan

Our Individual Agent Commission Plan

Keeton & Co offers multiple compensation plans based on what you need in your career, while most brokerages have one plan. The Individual Agent Commission Plan is where most agents start. Daniel Keeton built Keeton & Co's Individual Agent Commission Plan so agents keep more of what they earn and still get full local support. Every level has a $20,000 annual cap, then 100% with a $200 transaction fee. No E&O fee. No office fee. Transaction coordination is $250 per deal.

Keeton & Co Individual Agent Commission Plan
Level	Split (agent/brokerage)	Annual cap
0-20 deals	70/30	$20,000
21+ deals	80/20	$20,000
Above $7M prior-year volume	85/15	$20,000
Above $9M prior-year volume	90/10	$20,000
Above $12M prior-year volume	92/8	$20,000

After the cap: 100% commission with a $200 transaction fee per deal. TC: $250 per deal. E&O fee: $0. Office fee: $0.

Worked example: a 20-deal agent with $200K GCI

$20,000 cap
6 post-cap deals at $200 = $1,200
Transaction coordination: 20 deals at $250 = $5,000
Total paid: $26,200. Agent nets $173,800, plus a $3,000 President's Club trip.
A typical national cloud brokerage costs the same agent about $29,169 (nets $170,831).

What's included beyond the split

In-house transaction and listing coordination
HQ back office
Kai
Home Search App: $75/month (vs $2,500/month on your own)
A la carte services
In-office printing
Office space
A local Virginia brokerage
About 1 staff member per 4.5 agents (23 staff, 104 agents)

Want company appointments? A separate leads plan is available as an upgrade. Contact us to compare plans with Daniel Keeton.

Awards night

All of us, on one stage.

Once a year the whole company is in one room. These are the people you would be standing with.

The whole Keeton & Co team of agents and staff on stage together under a Keeton & Co Thanks You screen at the annual awards night

Which path fits you?

Already licensed

The Switch Package

Switch without losing a step: transfer handled, database imported, orientation in Short Pump or Lynchburg, live inside a week.
See the Switch Package
Newly licensed (under 1 year)

Licensed to Launch

Your first year mapped out, a mentor on your first deals and company appointments from month one.
See Licensed to Launch
Not licensed yet

Sponsored Licensing

We sponsor your 60-hour pre-licensing course when you commit to start your career here.
See Sponsored Licensing

What are the four ways to earn at Keeton & Co?

Selling is the first. Mentoring, referring agents and covering showings are the other three, and they are open to every agent here.

Way 1

Commissions from sales

Keep more of every closing as your production grows, with a cap.
Optional company leads on top of your own business.

How it works

Keeton & Co offers multiple compensation plans based on what you need in your career; most brokerages have one plan. Our Individual Agent Commission Plan runs from 70/30 to 92/8 with a $20,000 annual cap, then 100% with a $200 transaction fee, and a separate leads plan is available as an upgrade. Agents can change compensation plans every quarter. Company appointments from our inside sales team are an option, never a requirement.
Way 2

Mentoring other agents

Get paid to guide newer agents through their first deals.

How it works

Experienced agents are paired with new agents and work their first transactions alongside them. How mentors are paid is covered on the call.
Way 3

Agent attraction bonuses

Over $100,000 paid out in agent attraction bonuses.
Earn when agents you refer close deals.

How it works

When an agent you introduce joins and closes, you earn a bonus. It is paid by the brokerage and never comes out of their split. See the referral page for how to send someone our way.
Refer an agent
Way 4

Showing property for other agents

Get paid to cover showings for busy teammates.

How it works

When a teammate is double-booked, you take the showing and get paid for it. A good way for newer agents to earn and learn the market in the same afternoon.

Most brokerages pay you one way. We pay you four.

What do the first three years look like here?

Two agents who started with brokerage leads, year by year.

Agent A
1. Year 1
  
  $36K
  
  12 deals
  
  84% from brokerage leads
2. Year 2
  
  $183K
  
  30 deals
  
  $12.4M volume
3. Year 3
  
  $293K
  
  income
  
  41 deals
Individual results. Not typical, and not a guarantee of earnings.
Agent B
1. Year 1
  
  $34.7K
  
  14 deals
  
  100% from brokerage leads
2. Year 2
  
  $105.6K
  
  27 deals
3. Year 3
  
  $229K
  
  net income
  
  29 deals
Individual results. Not typical, and not a guarantee of earnings.

Across the firm, our top 10% of agents average $180K net, and last year's top earner netted $476K. Results vary. Past results don't guarantee future earnings.

What is it like to work here?

Two and a half minutes from the people who work here, on culture, support and room to grow.

Big enough to support you. Personal enough to know who you are.

Who will you work with?

A managing broker in each major market, plus coaching, growth, operations, transaction and client-care leads who are staff, not producing agents competing with you for business.

Daniel Keeton

Broker & Founder
Katerina Wiley

Managing Broker, Richmond
Jordan Smith

Managing Broker, Lynchburg
Jon Wheeler

Director of Agent Growth
Rachel Porter

Elite Agent Coach
David Giles

Director of Business Development
Jennifer Trainham

Director of Operations
Casey Doane

Director of Transactions
Melissa Jones

Director of Client Care

A brokerage with services

Get the services a team gives you and keep your own brand: Leads, Listing, Field tech, Transaction, Marketing, Showing help and Technology. Change plans every quarter.

See all 7 services

What's included at Keeton & Co?

What you would have to buy or hire on your own, and what it costs you here.

What you get	If you bought it yourself	At Keeton & Co
Home search appBranded for you, for your clients	$2,500/mo	$75/mo
ISA appointment settingOur inside sales team books appointments on your calendar	Hire or buy it separately	Included
Transaction coordinationContract to close, on every file	Hire or buy it separately	Included
Listing coordinationListing prep, launch and paperwork handled	Hire or buy it separately	Included
KAI AI assistantBuilt only for Keeton & Co agents	Hire or buy it separately	Included
Maverick role-playAI practice for scripts and objections	Hire or buy it separately	Included
Marketing templates and in-house creativeGraphics, print and social, produced here	Hire or buy it separately	Included
Broker and sales hotlinesA broker and a sales coach who pick up	Hire or buy it separately	Included
MentorshipAn experienced agent on your first deals	Hire or buy it separately	Included

Next live event

Keeton & Co Discovery Webinar

A full pipeline, an AI assistant, and your evenings back.

Thursday, November 12 · 2:00–3:00 PM ET · Live on Google Meet, free

Save my seat at the Discovery Webinar

What you will see

Keep a full pipeline. No more wondering where your next deal comes from.
Save hours with AI. Our own AI assistant handles tasks for you.
Get your life back. A support team that takes work off your plate.

Free resources for agents

One for each stage. Tell us where to send it.

Coming soon · For new agents

The Realtor WOD

A 30-Minute Daily Routine Built Around Your First 12 Closings

One 30-minute routine to run every working day
What to do in each block, in order
How the routine builds toward your first closings

Coming soon. Get notified.

Get notified

Coming soon · For new agents

The Appointment Playbook

Scripts Our ISA Team Uses to Book 300+ Appointments a Month

Sample scripts from our inside sales team
The questions that turn an inquiry into a booked appointment
A sample: the full playbook and KAI role-play practice come with joining

Coming soon. Get notified.

Get notified

PDF · For experienced agents

The Listing Audit

The Checks That Separate Top-10% Listings from the Rest

Price against today's market, not six-month-old comps
Photos, remarks and every public site, checked the way a buyer sees them
How to read views, saves and showings, and what to bring the seller

Send it to me

Know a great agent?

Over $100,000 paid out in agent attraction bonuses. Bonuses are paid by the brokerage and never reduce the referred agent's split.

Refer an agent

What do agents ask first?

What is Keeton & Co's commission split?: Keeton & Co's Individual Agent Commission Plan is 70/30 for 0-20 deals and 80/20 for 21+ deals. Agents above $7M in prior-year volume are 85/15, above $9M are 90/10, and above $12M are 92/8.
What is the cap at Keeton & Co?: Every level of the Individual Agent Commission Plan has a $20,000 annual cap. After the cap, agents keep 100% with a $200 transaction fee per deal.
What fees does Keeton & Co charge agents?: There is no E&O fee and no office fee. Transaction coordination is $250 per deal. After the $20,000 cap, each transaction has a $200 fee.
How much does a 20-deal agent with $200K GCI pay at Keeton & Co?: A 20-deal agent with $200,000 GCI pays $26,200 total: the $20,000 cap, 6 post-cap fees at $200, and $250 per deal for transaction coordination. That agent nets $173,800 and earns a $3,000 President's Club trip. A typical national cloud brokerage costs the same agent about $29,169, netting $170,831.
Does Keeton & Co have a leads plan?: Yes. A separate leads plan is available as an upgrade to the Individual Agent Commission Plan.
Can I switch compensation plans?: Yes. Agents can change compensation plans every quarter.
How long does it take to transfer my license?: In Virginia a license transfer is typically processed within a few business days once the paperwork is submitted to DPOR and your former broker releases you. We handle the filing. Practically, agents are live with us within a week, starting with our monthly orientation at the Short Pump or Lynchburg office, and we coordinate the timing so pending transactions are not disrupted.
Do you provide leads?: Yes, as an option, and it goes further than leads. Our Lead Service program has our marketing generate the inquiries and our in-house Inside Sales Team qualify them and set the appointment on your calendar; between them our inside sales team books 300+ appointments a month for our agents. It is a plan option rather than a requirement, so agents who build entirely from their own sphere can choose a plan without it. Which fits you is part of the confidential conversation.
Do I need to be licensed before I talk to you?: No. If you are not licensed yet, start with the Virginia licensing path — 60 hours of pre-license education, the state and national exam, and a background check. Our school, ImpactRE, runs that course. Keeton & Co also offers sponsored licensing seats for people who plan to hang their license here; see the get-licensed page. Talk to us during the course, not after, so your first day is not also your first conversation with a broker.

All 16 questions agents ask →

Meet the people you would work with.

Keeton & Co Discovery Webinar, Thursday, November 12 · 2:00–3:00 PM ET, live on Google Meet. Or start with a 1-on-1.

Save my seat at the Discovery Webinar Prefer a 1-on-1? Book a confidential call

Keeton & Co Real Estate · Virginia Real Estate Board firm license 0226031733