What is in the Switch Package?
- Included
We cover your transfer
Your DPOR license transfer fee, new signs and riders, and business cards.
- Included
Your database, imported
Your contacts imported into the CRM, plus a KAI onboarding session so your assistant knows your business from day one.
- Included
Live inside a week
Monthly orientation at our Short Pump and Lynchburg offices; agents are live within a week.
- Included
Optional company appointments
Lead Services appointments from our inside sales team, which books 300+ a month, on top of your own business.
What does the plan cost?
Keeton & Co offers multiple compensation plans based on what you need in your career; most brokerages have one plan. Our Individual Agent Commission Plan runs from 70/30 to 92/8 with a $20,000 annual cap, then 100% with a $200 transaction fee, and a separate leads plan is available as an upgrade. Agents can change compensation plans every quarter. The leads plan adds company appointments from our inside sales team.
- Franchise fee: None. Keeton & Co is independent, so no franchise royalty comes off the top.
- Dues: MLS dues, association dues and license renewal are paid directly to those bodies, as at every brokerage.
What are the four ways to earn at Keeton & Co?
Selling is the first. Mentoring, referring agents and covering showings are the other three, and they are open to every agent here.
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Way 1
Commissions from sales
Keep more of every closing as your production grows, with a cap.
Optional company leads on top of your own business.
How it works
Keeton & Co offers multiple compensation plans based on what you need in your career; most brokerages have one plan. Our Individual Agent Commission Plan runs from 70/30 to 92/8 with a $20,000 annual cap, then 100% with a $200 transaction fee, and a separate leads plan is available as an upgrade. Agents can change compensation plans every quarter. Company appointments from our inside sales team are an option, never a requirement.
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Way 2
Mentoring other agents
Get paid to guide newer agents through their first deals.
How it works
Experienced agents are paired with new agents and work their first transactions alongside them. How mentors are paid is covered on the call.
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Way 3
Agent attraction bonuses
Over $100,000 paid out in agent attraction bonuses.
Earn when agents you refer close deals.
How it works
When an agent you introduce joins and closes, you earn a bonus. It is paid by the brokerage and never comes out of their split. See the referral page for how to send someone our way.
Refer an agent -
Way 4
Showing property for other agents
Get paid to cover showings for busy teammates.
How it works
When a teammate is double-booked, you take the showing and get paid for it. A good way for newer agents to earn and learn the market in the same afternoon.
Most brokerages pay you one way. We pay you four.
Where is your next deal coming from?
For most agents that is the question behind every other question. Keeton & Co's Lead Service answers it, and it goes further than leads: it is appointments set for you. Our marketing generates the inquiries, and our in-house Inside Sales Team works them, qualifies them and books the appointment on your calendar. Between the two, our inside sales team books 300+ appointments a month for our agents.
It is an option, not a requirement. Agents who build entirely from their own sphere choose a plan without it; agents who want a fuller calendar choose a plan with it. Which fits you is part of the confidential conversation.
- 01
Marketing brings them in
Firm-level campaigns, listings and content generate the inquiries, so you are not funding your own ad spend to get started.
- 02
Inside Sales qualifies them
A staffed Inside Sales Team calls, texts and follows up until the person is ready to meet, not a list of numbers for you to dial.
- 03
The appointment lands on your calendar
You show up to a conversation with someone who asked to meet an agent. Your job is the appointment, not the chase.
What is KAI?
KAI, Keeton Artificial Intelligence, is a technology suite built only for Keeton & Co agents. Think of it as a personal assistant that actually knows your business: it is connected to the MLS, your transaction data, your goals and your CRM, so what it writes and answers is about your deals, not generic real estate.
Marketing, done for you
Creates content and posts it to your social accounts, so your presence keeps running while you are at appointments.
Writes contracts and addenda
Drafts the paperwork from your transaction data instead of a blank form.
Reviews contracts
Reads a contract and flags what you should look at before you sign or send.
Answers questions about your business
Your pipeline, your goals, your next steps. Ask it the way you would ask an assistant who sits next to you.
Connected to the MLS
Listing and market data are already in it; nothing to export or paste.
Connected to your CRM, transactions and goals
It knows who you are working with, what is under contract and what you are aiming for this year.
No other brokerage has it, because it was not licensed from a vendor. It was built here, for the agents here.
What does switching actually involve?
A license transfer in Virginia is processed through DPOR once your current broker releases you; we handle the filing, and agents are live with us within a week. Pending transactions normally stay with your former brokerage through closing because the client agreement is with that firm, so we plan the transfer date around your pipeline rather than the other way round. Transition the right way: we never ask you to bring pending clients or listings with you.
Before any of that, we look at your last twelve months and show you what the same production nets here. If it does not favor moving, we will say so. More questions answered.
Next live event
Keeton & Co Discovery Webinar
A full pipeline, an AI assistant, and your evenings back.
Thursday, November 12 · 2:00–3:00 PM ET · Live on Google Meet, free
Save my seat at the Discovery WebinarWhat you will see
- Keep a full pipeline. No more wondering where your next deal comes from.
- Save hours with AI. Our own AI assistant handles tasks for you.
- Get your life back. A support team that takes work off your plate.