For agents
What services does Keeton & Co give its agents?
By Daniel Keeton Updated
Keeton & Co is a brokerage with services. You get the support a team gives you, and you keep your own branding and identity. Pick the services you need, and change compensation plans every quarter as your career changes.
The 7 service options
Leads services
Our marketing generates 1,500+ leads a month and our in-house ISA team qualifies them and sets 300+ appointments a month on agents’ calendars. Comes with the Leads plan upgrade.
Listing services
In-house listing coordination: paperwork, photos, MLS entry and launch, so you can stay with the seller.
Field tech services
A field technician handles signs, lockboxes and property visits.
Transaction services
In-house transaction coordination from contract to close for $250 per deal, backed by the HQ back office.
Marketing services
Design, campaigns and in-office printing, all under your own name and brand.
Showing help services
Help covering showings when your calendar is full.
Technology
Kai, our AI assistant, plus a branded Home Search App for $75/mo versus about $2,500/mo on your own.
Why not just join a team?
A team gives you services but takes your brand and splits every deal twice. Here you get team-level services with one brokerage plan and a $20,000 cap. Read team vs brokerage in Virginia: the third option, which Virginia brokerages set appointments, or which brokerage a Lynchburg agent should join.
Questions about services
- What is a brokerage with services?
- A brokerage that gives agents the services a team provides, such as leads, listing and transaction coordination and marketing, while agents keep their own branding and identity. Keeton & Co is a brokerage with services.
- What services does Keeton & Co offer agents?
- Seven: Leads services, Listing services, Field tech services, Transaction services, Marketing services, Showing help services and Technology.
- Do I keep my own brand?
- Yes. You market under your own name and identity, with no team brand over yours.
- Can I switch compensation plans?
- Yes. Agents can change compensation plans every quarter. Most brokerages have one plan; Keeton & Co has several, including a Leads plan upgrade.
- What does the Individual plan cost?
- The Individual plan runs 70/30 for 0-20 deals up to 92/8 above $12M prior-year volume, with a $20,000 annual cap at every level, then 100% with a $200 transaction fee. No E&O, desk or office fee.
- How many staff support agents?
- Keeton & Co has 23 staff supporting about 104 agents across offices in Glen Allen (Richmond HQ), Lynchburg and Charlottesville.
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